There’s no underestimating the importance of a business website, with about 50 percent of all small businesses currently having a website. In an increasingly digital world, a business website can help your lead generation efforts and foster conversion rates.
But it’s not enough that you have a business website; that website needs to offer a good user experience. 88 percent of website users will not return to a website again after just one bad experience.
It’s the reason website testing is so critical. Website testing ensures that your company website helps your business rather than hinder it.
In this comprehensive post, we tell you what website testing is and why it’s worth investing in. Even more importantly, we give you several practical tips on testing your website.
Read on to learn more.
What Is Website Testing?
Website testing refers to a testing technique in which web applications hosted on the website are checked. The process involves examining the application’s interface, besides other functionalities.
During website testing, you verify the web application for any potential bugs before the application goes live.
During website testing, there’s a list of things checked, including web application security, accessibility to both regular and disabled users, website functionality, and your site’s ability to handle web traffic.
So, what are the benefits of web testing? There are many reasons to test your website before it goes live, and here are a few of them.
1. To Ensure Your Website Works
It’s easy to overlook simple errors when launching a business website. These errors include search functions that aren’t working, broken links, slow image loading, and so on.
While these errors may seem trivial, they can have a huge impact on web performance and negatively impact user experience.
2. To Check How Your Website Displays on Mobile Devices
Over the years, the use of mobile to browse the internet has increased tremendously. That’s you need to make sure that your website is mobile-friendly. Web testing can help you check this.
3. To Boost Your Website’s Accessibility
Accessibility is increasingly becoming a huge problem for many brands. A web that’s not easily accessible to all people, including those who are unable to use a mouse, can dent your brand image. A simple website usability testing can help you identify such issues and fix them right away.
4. Monitor Web Performance
If you’ve ever had to scroll through a slow site, you know how annoying that can be. Most users will abandon a website that takes more than a few seconds to load. A website speed test can help you determine how fast your site is.
Among the factors that determine load times include the code, graphics, and hosting provider.
Tips for Website Testing
Now that you’ve seen what website testing is and why you should invest in it, it’s time to look at how to perform this task effectively. Here are some easy tips to guide you.
Determine Your Web Testing Goals
Conducting a website performance test is a massively involved process that requires appropriate website testing tools. That’s why you and your team need to understand precisely what you want to test for and why.
The best way to go about this step is by making a list of your testing goals. For instance, you can ask such questions as:
- How secure is your site
- Is the site fast
- Are visitors staying on the website
- How good is the conversion rate
Each of these questions addresses a different category of web testing: security, speed and performance, usability, and conversions.
Some developers don’t start web testing until the website is fully built. The big problem is that if you wait until the end of the development process to test a site, the test could reveal some very expensive mistakes.
For instance, what happens if you discover you have developed a website that’s too slow? You’d need to backtrack the development process and recode the website to make it faster. That means spending time and money that you’d have saved had you tested the site much earlier.
To avoid such issues, test your website during every category of the development process. Include usability testing. You can choose to incorporate users in the development process to get valuable feedback.
Prioritize Your Testing Objectives
You already have a list of your web testing objectives. Test the site in various categories, and ensure that each category has a set of tasks and goals.
For instance, if you’re doing speed testing, set various speed objectives on different devices. Run your site through different speed testing sites, including Google’s Page Speed Test. This allows you to test download times and improve load speed.
Use Analytics to Get Usability Clues
A great way to learn about how different users interact with your site is to look beyond the testers you’re using in the development process. You can check out analytics for clues on how users behave on your site.
If users tend to leave your site too quickly, it could indicate issues with it, such as poor readability or slow speed. Take the necessary actions to fix these issues.
As soon as your site is live, you’ll need to run updates on software, add fresh content, and upgrade features from time to time. Doing so will impact your site’s performance.
To ensure that your site continues to perform at a top level, you must test it continually. That’s one way to optimize digital experience for your users. Check out Decibel for more on digital user optimization.
Web Testing Is the Secret to a Better Website
Your website is an important part of your business, so you need to keep it performing well. Through thorough website testing, you can identify any issues that may prevent this and make sure that your site helps your company instead of hampering it.
Are you interested in reading more about optimizing your website for better business? Please keep visiting our blog for featured articles.