In the last few years, video marketing has been revolutionizing businesses all around the globe. In fact, it has now become one of the leading ways to increase leads and sales.
Despite all of this, you may still have your doubts. Will video production really make a difference? Do you have the right resources to use video marketing?
Yes! It’s 100% worth it. And if you keep reading, you’ll discover 3 reasons why you must be using video marketing in your business starting today!
1. Video Boosts Leads and Sales
It’s no secret that videos can be incredibly profitable. Adding a video to your sales pages can increase your conversion rate by 80%.
In fact, studies show that 74% of people who watch sales-based videos end up buying the product in question.
And, 86% of video marketers claim that corporate video production has helped to increase the traffic to their websites.
These stats highlight just how big of an impact video marketing can have on your business marketing, sales, and profit. But if you are worried about getting it wrong, you can work with professionals like this video company.
2. Video Increases Engagement
Video content is key for generate more engagement with your audience, thanks to their sharability on social media. In fact, research shows that people are 10 times more likely to engage with your content compared to regular posts.
Businesses need to know that they are communicating with real human beings that have real emotions and aspirations. Creating engaging content that connects with your audience can skyrocket your brand awareness and corporate marketing results.
Videos are consumed at a far higher level than regular text-based content. Video viewers watch more than 75% of a video and keep website visitors on the site for an average of 2 minutes longer.
Video is becoming so powerful that real estate companies are moving heavily towards making virtual viewings a permanent feature. This is because, thanks to COVID-19, people now prefer to do things virtually because it’s easier for them than driving to view a house in person.
3. Video Builds Trust
If you want your corporate marketing to drive more leads, sales and revenue into your business, you need your audience to trust you and your company. Videos can help you do just that.
The entire idea of content marketing revolves around trust and building strong, long-lasting relationships with your potential customers.
The old school ‘hard-sell’ doesn’t work the same as it you too. Instead, marketers are finding that they need to provide regular content that provides value in order to build trust, before a lead becomes a client.
Want More Information About Growing Your Business With Video Production Marketing?
We hope this post have shown you that you don’t need to be a video producer in order to get incredible results from video marketing. In fact, it’s quite the oposite.
However, even though video production is incredibly important for your business success, it isn’t the only thing you need to succeed. Our blog offers readers like you the information you need to grow your business.
Check out the rest of our blog today for more value-packed posts just like this!