Basic Types of Business Strategies

It has been said that everything is rational in love and war. Yes, business is nothing but war. If you want to outperform your competitors, then not only fight well, but also win it. Just like soldiers take their weapons before preparing for battle, businessmen must develop strategies to resist competition.It is impossible to come up with a strategy because each business is different in size and nature. Most strategic management courses in Pakistan cover three main types of business strategies.

What is the leadership price?

Planned business standard guidelines for business methods of use increase efficiency and reduce production costs that are below average (or competitive in this area). In other words, companies set lower product prices than other products in the same way that is cheap for business.Customers are increasingly aware of the options available. They are always looking for ways to increase their purchase. One way to get their attention is to use a pricing system that no one else uses – which customers can’t refuse. With this business plan, you can get more business by providing customers with stronger offers.

How this strategy can be applied in business?

A company can reduce the final cost of its product or service by reducing costs in other parts of the business. For example, with low production costs (e.g. large purchases), fewer brokers, fewer workers, etc. Such companies can offer the same level of competitive quality products or services. This allows them to pay the same for less money.Wal-Mart and Costco are good examples of cost management strategies. They are very efficient and large, so they can get products at a lower price, so they can sell them at a much lower price than other retailers.

This strategy is best for?

This strategy only works if you can reduce your production costs and still make a profit at the end of the production line and outperform your competitors. This means that for larger companies, it is often better because they can be purchased in bulk (thus reducing manufacturing costs). For Mom and Pop stores or small chains, this might be a great idea. For high-end brands like Gucci or Apple, a cost-effective strategy isn’t feasible and potentially risky (more detailed information on how small businesses can compete with larger ones.


Increase profits, earn more business

Long-term market dominance – If your competitors do not agree to sit down (and down), your competitors will not survive if my market dominance continues.

Improve Business Stability: In the event of a trade war or economic downturn, lower prices and spending companies can survive.


  • This requires a lot of sales. It is very possible if you have a lot of products that give you profitability.
  • Inaccessible investments are needed. When you measure before you run out of money, you should have access to many products. If security is not achieved before companies reduce investment, it can lead to losses. Therefore, obtaining a line of credit or a business loan is a great idea for any business to keep money and allow for expansion.
  • This can lead to lower business losses; this strategy is only intended to reduce costs in aspects that can mean cost savings in key areas such as support for customer R&D (and thus fewer new products).

Differentiation Strategy

Compared to competition, the strategy for differentiation is to offer products or services with unique features (probably so!). It’s about making sure that the product or service really differs from other products or services – the solution to a problem that no one else has. Need foreign designs and ideas. To implement a separate strategy, you need to identify market gaps that need to be filled, or conduct extensive market research to improve existing products or services.

How is company differentiation applied?

Only companies or firms can differentiate between firms, whether they are good or different from the competition. In the real world, there are many examples of disproportion – for example, the cosmetic brand LUSH has grown. They support arrogance and ethical purchasing, which sets them apart from the competition (Sephora and Etsy). Their store provides quality support with a unique store experience where customers can feel, feel, and feel the products in the store.

Who qualifies for this difference?

One of the key strategies that companies use to compete with customers in their industry is diversity. This method can be used in any industry or manufacturer. The trick is to find and solve the problems of your competitors.


  • Turn customers into fans by building brand loyalty. The very meaning of building business plans for a small business can be invaluable. When people like what you do, they share. This is shown in the above WFD example. They have a huge fan base.
  • Marketing is simple. Having a selected point of sale (USP) makes it much easier to get your product or service on the market.
  • If you are designing a product that is in high demand, you can enjoy it at a higher price.


  • High cost. Providing clear quality can increase significant research and development costs. New products can increase final production costs
  • Being different can be bad. If the product is less familiar or complicated to the consumer, it can be removed
  • Do not include some buyers. I can’t meet all of you in a very small space. You can’t make a profit if the place is not very big

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