While the trends and norms are always changing, there are certain things that remain the same. These principals or vital components of digital marketing are a necessity in any marketing strategy. That is why it is important to understand these tactics so one can employ them in their marketing approach. Let us look at these important elements of digital marketing.
Search Engine Marketing (SEM)
It was not too long ago when the primary form of SEM was PPC, also known as pay-per-click advertisement. While it is still one of the primary essentials of SEM, there are certainly more things to it. SEM or search engine marketing is the act of a party paying one particular search engine in order to appear in their SERP (Search Engine Page Results). Now, if you know that most internet activity begins with a search, you understand the value of this particular offering of digital marketing.
Content marketing is widely regarded as the Higgs Boson of digital marketing. IT is the one element that ties all the other together. The central point, the glue that holds it all together. Content marketing offers a myriad of solutions for digital marketing purposes as it leads the way with various types. Whether you go to a website or a blog, content marketing leads the way in all the aspects of digital marketing. However, blogs and text of any type that is made for the purpose to advertise a product or service are vital content marketing elements.
According to experts of Wikipedia Page Creation Agency, the demand for content marketing in recent times has all but made it the primary part of digital marketing. It was back in 1996 that Bill Gates said the famous phrase “content is king,” and so it is 24 years later. That is why you need to ensure you have enough dependable content in your marketing strategy.
Video & Visual Marketing
Even though this one fairly falls into the branch of content marketing, the tactics to use visual content are huge in numbers. Therefore, they required a separate heading to cover their importance. One of the top contributors in visual marketing is video content. From live-action production to animation, video content has innumerable benefits in digital marketing for every brand or company that uses them. In fact, they provide certain benefits, for which we are going to need a list.
- Increased retention on landing pages
- Good for social media
- Good for SEO
- Great for engaging the audience
- Creates customer loyalty
- Increases sales
- Best numbers in ROI generation
If those are not reason enough to convince you, then look up the benefits of video content in online marketing. The second most wondrous part of visual marketing is images. They include infographics, charts and images of that sort in order to market a product or service.
Mobile phone apps are not just a pastime or tool in a smartphone anymore. They have become a vital marketing tool and one of the most important facets of digital marketing. 82% of smartphone users make purchases from mobile apps in one way or another. Which is what makes them one of the most sought-out tools of digital media