Our online product reviews good or bad for business?
If you’re not sure about the answer, it’s clear you haven’t put much thought into what kind of reviews your products are getting online. Or maybe your business is a brick-and-mortar store and you’re wondering why you should care about whatever anyone is saying about your products online. Well, if your business has no web presence at all, your customers are probably leaving comments on review sites.
Here’s the thing, though. Online product reviews matter. In this article, we’re telling you how these reviews are beneficial.
Let’s dive in:
Online Product Reviews Give Your Business Social Proof
Did you know there over 30 million small businesses in the U.S? Of these, over 2 million are eCommerce stores.
As a business owner, this means one thing: competition.
How do you prove to a potential customer that your business is real, especially if you’re an eCommerce store? In a digital world full of scammers, many consumers are also wary of buying stuff online. They do great research, including reading online reviews about a particular business, before making a purchase.
Online product reviews are proof that your business, at the very least, exists. They show that there are customers who have purchased from your business in the recent past.
So, if your business has no or a few product reviews, it’s time to up your game. There are a number of methods to increase the number of reviews your products have on the web.
Product Reviews Can Increase Your Sales
The vast majority of consumers who shop online read online product/business reviews. Not only that, but these consumers heavily trust these reviews – as much as they trust a friend’s recommendation.
So, if your product has a ton of positive reviews and high ratings, it means people love it. A prospective customer is more likely to buy the product than look the other way.
Unfortunately, online product reviews can also hurt your sales and even kill your business. Negative reviews will discourage purchases from prospective customers who’re looking to learn more about your business.
The SEO Factor
If you run an online business, you know how important search optimization is to the success of your business.
You also know that there are several search optimization techniques you have to implement in order for your site to get a higher ranking. Did you also know that online product reviews can influence your search engine rankings?
Search engines know that many consumers begin their search for products and services on the web. They want to ensure these users are being directed to the most reliable websites that sell those products and services.
As such, if your products are getting lots of positive reviews online, the search engines will take note and reward your website with a higher ranking.
Get Those Online Product Reviews
Online product reviews can help your business. They give your business social proof, build customer trust, increase sales, and aid your search engine optimization efforts.
However, not just any reviews will bring you those benefits. You need positive online product reviews.
Explore our blog for more business and eCommerce tips and advice.