How you can find more loads for your trucking business

Gas prices and the economy are impacting truckload pricing across the board. Trucking companies are working harder than ever to stay competitive, which is driving up operating expenses. Most truckers are finding that it’s harder and harder to find loads, and some are starting to wonder how they can keep their business going. Others have found success by investing in marketing, employing a third-party logistics provider, or partnering with a trucking company that specializes in delivering refrigerated freight.

Regardless of your current situation, understanding the ins and outs of load selection is crucial for anyone who wants to remain competitive. Here are several ways your business can find loads.

Register with Load Boards

Load boards are a great place to find shipping work; they also allow you to organise your own workload, as you only bid for loads that fit with your business and schedule. Here, you’ll find loads from trucking companies, brokers, and shippers who are looking to move freight from one destination to another.

In most cases, shippers post loads that they’re looking to move in real-time, which means you can sort them by region and location for fast results. You’ll also be able to quickly see when a load is moving or out of date.

Register as a Government Contractor

Government agencies rely on private truckers to transport sensitive cargo, making it a major source of freight loads. You must understand the supply and demand for shipping, so you can adjust your route or schedule to meet demand.

Just like any other load board, you can sort government loads by region and category, and you’ll also be able to contact the shipper for more information about the particulars of their orders.

Invest in Marketing

One way to find loads is by investing in marketing. We’re not talking about spending a lot of money on advertising in trade magazines or newspapers, but rather through direct communication with existing and potential customers. You may not need to spend a lot of money on marketing when it comes to finding loads, but you will need great communication skills and some dedication.

Make sure that you’re available for your customers. Pick up the phone and call them directly or visit their location in person if it’s possible. Build relationships with customers and be honest about how you’re working towards getting them the best service possible.


Networking is one of the most effective ways for a trucker to find loads. Learn what makes clients buy from other companies, then put yourself in that client’s shoes and try to find ways to offer them the same or better service at a lower price.

You can also reach out to contractors and manufacturers that supply your customers. They may not have information on specific loads, but they can usually direct you to the right people.

If you want to stay competitive and grow your trucking business, it’s important to follow these tips for finding more loads. Once you’ve figured out how to keep your business going, you’ll be in a better position to start growing and improving your operating procedures.

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