Whether you run a physical store or you are the owner of an e-commerce enterprise, small businesses are unfortunate enough to have a tiny 1/10 chance of success. However, there are a few things you can do to stay afloat in the world of commerce. From expanding your consumer base with social media to providing exceptional customer service, you need to be ready to go all out if you want to beat the statistics. Here are a few top tips to help elevate your small business and achieve success.
Reach Out to Digital Shoppers
With more and more consumers opting to go online to make purchases instead of visiting a physical store, the business-savvy thing to do is to take advantage of this trend and reach out to online consumers. Although you will have to compete with long-established commercial giants, such as Amazon, you will have access to approximately 230.5 million digital shoppers. The United States is one of the leading e-commerce markets when it comes to digital shopping. Statistics show that the average value of online shopping orders in the U.S is $86.30, with apparel and accessories being the most commonly bought items at 58 percent.
Build a User-Friendly E-Store
With an extensive e-commerce market, many small businesses are setting up shop online. However, if technology is not your strong suit, you may feel overwhelmed by the prospect of building an online store. Luckily, commerce platforms, such as Shopify, are designed to help people set up an online shop with ease and sell their products all around the world. Using Shopify, you can build a shop from the ground up, and you will have access to different features and functions via apps. Although you do not have to possess any technical skills to create an online shop, getting expert help can certainly make the process run smoothly. Black Belt Commerce helps e-commerce store owners hit their sales goals by making their e-stores stand out. With the help of a Shopify expert or developer, you can have a professional online shop up and running in no time. For more information about their services, visit blackbeltcommerce.com.
Get Creative With Social Media
As stated earlier, many consumers are choosing to do their shopping online. In addition to this, statistics show that 81 percent of shoppers conduct some online research before making a purchase. This is why you need to make sure you have a strong online presence. Not only does your business website need to be easy to find online and easy to use, but you should also make sure your social media profiles are up to scratch too. Keep your pages updated regularly, share relevant posts and create e-commerce ads to attract interest. You can even get creative with your social profiles to enhance your customer engagement. Use social media features to create live videos to share exciting promotions and post fun messages to gain more followers. You can even come up with a hashtag for customers to use to show off their purchases on their own social media accounts.