Media has always been about connecting to people. Media organizations recently had to rely on intuition, encounters, and feedback to understand their audiences. This allowed them the ability to grow an entire business around that audience’s identity. It would then use that identity as a compass when developing new products, services, and content for each identified target personas. But quite often became difficult to understand how large or small these audiences were in terms of size because of the lack of data available. Today’s marketing/advertising world is driven by big data – specifically, what technologies like Hadoop can do with enormous datasets (like 3 PB). With this technology now readily available at affordable prices, the opportunities to leverage big data with media companies are endless.
In reality, spotting trends and connecting those insights to business strategies is a real advantage for any organization using big data. The use of this type of technology can be applied across all verticals and horizontal lines, including both the B2B and B2C world—regardless of size or scale.
What is Big Data?
Big data is not just about predicting future events as per RemoteDBA.com. It’s also about understanding how your customers behave to capture their attention. Media organizations should go back into a time when they relied on customer feedbacks – specifically how audiences respond to each promotion run through various channels. It then allowed them the ability to understand better what works and doesn’t work. This insight could then be used as a driver to optimize future content and much more, thus allowing media organizations to understand better who their customers are and how they behave.
With the amount of data available today, it is now possible for media companies to know precisely where their customers are coming from when using different digital touchpoints—and even what type of devices they were using during this process. This level of understanding would bring a new form of clarity to any company looking to find out why certain things work or don’t work with each audience across its entire customer touchpoints.
Connect with people
It’s not about getting people’s attention anymore; it’s about keeping their attention long enough until you can make a lasting impression on them by having them engage with your brand, product, or service. By understanding what they like and dislike about your content, you can begin to provide targeted, personalized experiences that will continue to build relationships over time.
Media companies can leverage big data by providing a real-time response to be more responsive in customer care. They should start focusing on how long it takes them to respond/react – which could make or break an opportunity for future business when it comes down to gaining consumers’ attention throughout each stage of their journey from discovery through purchase. Providing a digital experience that is fast and reliable is crucial in today’s market – much more so than ever before. This type of enhanced experience would then allow media companies the opportunity to capture more of their audience’s attention.
Media companies need to go back into time where they relied on feedback from their customers to understand what works and doesn’t work with each type of promotion run through various channels. It then allowed them to understand better what is relevant and how they can provide more personalized messages, ultimately providing a greater value for both brands and consumers alike. Media companies should focus on customer experience and brand loyalty since it will help build trust and support with discovery throughout each stage of the buying process, ultimately leading to increased revenue over time. This approach would be beneficial in terms of building long-term relationships with its existing consumer base and attracting new ones.
Companies need to explore how they can leverage big data to provide real-time customer care. They must take this information and turn it into actionable insights that are easily accessible for everyone—not just executives with leadership roles. Employees at all levels of the organization should be empowered to find a meaningful sense that can then be used as a driver to help them make faster, more accurate decisions—all while being more productive. Ultimately, this means you’ll have a better chance of winning new business and retaining current customers throughout each stage of their purchase journey.
Predicting Future events
Big data is not just about predicting future events; it also understands how your customers behave by capturing their attention through various touchpoints – whether B2 B or B2C. This level of insight will allow media companies to understand better what content is most effective with each type of consumer throughout its entire customer journey, which will improve the overall quality of the campaign being run at any given time.
Media companies need to go back into time where they relied on customer feedback to understand why certain things worked or didn’t work with various types of promotions run through multiple channels. It then allowed them to understand better what was relevant and how they could provide more personalized messages, ultimately providing a greater value for both brands and consumers alike. Media companies should focus on customer experience as well as brand loyalty since it will not only help build trust but also help with the discovery
As a media executive, you may have been thinking about integrating more data into your marketing strategies. While this is a great idea, you may wonder how data can benefit your company and the best way to leverage big data?
Once we understand that big data is too large and complex for traditional analysis, we can start to explore how media companies use data. Regardless of your industry, utilizing big data is vital because it allows us to ask and answer questions, which we couldn’t do before with smaller samples or incomplete data sets.
For instance, movie studios utilize big data by evaluating social media sentiment about upcoming releases, gauging who’s consuming their content and what genres were most popular with specific audiences (and why). This allows them to allocate marketing budgets properly and better understand what content resonates most with consumers, which helps them make smarter business decisions that influence every aspect of the organization.