Are you trying to grow your home improvement company in 2021?
When it comes to marketing a home improvement company, it can be tough to stand apart from the crowd. If you don’t know the ins and outs of SEO, content marketing, and social media marketing, then you’re going to fall behind your competitors in a big way. Fortunately, we’re here to help.
In this post, we’re going to tell you how to market your home improvement company with these few pointers. It all starts with research; and if you’re willing to put in the time to learn and develop a strategy, then you’re going to see results sooner than later.
Use Social Media to Showcase Your Work
You can use social media to grow your following without spending a dime, although it’s always better to invest in social media ads to build your brand. Platforms like Instagram give you a golden opportunity to showcase the work that you do and let your followers know what you’re all about.
Brand building is important, even in the home improvement industry. Customers like working with companies that they feel like they know and with social media, you can give them the behind-the-scenes look into daily operations that they crave. It also gives you the opportunity to engage with your followers, so you can get to know them better, which can help you strengthen further ad campaigns.
Strong Web Design
Typically, when someone needs a product or service – a home improvement company in this case – they’ll search online first. We’ll talk about SEO in a moment, but for now, let’s concentrate on your website.
When a potential customer arrives on your web page, what do they see? Is it immediately clear to them what you do, why you’re the best at it, and how they can contact you to learn more? If not, then you’re doing something wrong.
You may not have realized, but web design is one of the most important passive marketing methods for services like yours. Your site needs to be attractive and well-labeled so it’s easy to get around. It should also be fast; people don’t have patience for slow websites or sites that aren’t compatible on different devices.
If you haven’t explored the world of SEO, you’re not alone, but it’s crucial for your success in digital marketing. When someone searches “home improvement near me”, you want your site to be among the first ones that show up on the SERP. Rarely do people venture onto the 2nd page, let alone the 3rd, 4th, or 5th.
You can achieve better local SEO in a few ways. One of the best methods is by having a blog that you post lots of locally-themed content on, which will help you in more ways than one. If you can establish your authority as the go-to source for home improvement knowledge in your area, then it’s going to help your search results and your reputation.
Another important method is paid advertisements. Home improvement ads either on social media or through PPC can go a long way in securing you new leads, and if you’ve got a great website with lots of great content, you can flip those leads into new customers. This is how you grow your home improvement business in 2021.
Be the Home Improvement Company Every Other Is Jealous Of
Use these tips to learn the ins and outs of digital marketing and you’ll end up with the home improvement company every other contractor is jealous of. Digital marketing makes the world go-’round, so the more you know, the better off you’ll be.
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