Here’s How to Stand Out with Your Interior Design Business
An interior design business can be incredibly lucrative. People want to live in beautiful homes, they want to work in stunning offices, and they want to explore beautiful indoor spaces. As a result, there’s no shortage of work for those with the creativity and skill to transform interiors into works of art.
However, trying to grow an interior design business into a profitable one can be challenging. Competition is fierce, established companies have portfolios as thick as War and Peace, and trying to convince clients to choose your business over the rest is difficult – particularly if you’re just starting out.
To help you in that regard, here are a few tips on how to stand out with your interior design business.
Produce a slick, modern website
You’re a designer. The main port of call for customers is your website. As a result, it’s imperative you create a site that goes the extra mile. If they visit and see a basic, no-thrills site, they’re going to disappear quicker than it takes for the page to fully load.
Your website needs to be slick, modern, and professional. As an interior design business, it’s also vital you put your work at the forefront. Along with your homepage featuring professional shots of past designs, you should have a portfolio that showcases the best projects you’ve completed.
Demonstrate the ability to be original
Anyone can buy some eye-catching furniture, artwork, and other pieces from external creators. However, what if you can offer something that no other interior design company can offer? Just like that, you can gain a significant edge over the competition.
Of course, being able to craft original pieces is no easy task. You need a flair for creativity. You also need the right tools. However, original pieces can start with just striking canvas art. Although if you want to go all-out, consider the potential of waterjet cutting machines. With this tool, you could create everything from beautiful marble ornaments to incredible metal wall art.
Know who you are
Are you an interior designer, decorator, or architect? There are large differences between these options, and it’s essential to highlight what role you fill to clients. This helps to clear up any potential confusion – and stops clients from asking for services you don’t offer!
In addition, try and come up with a distinct style for your work. Clients are the ones who will request certain features and inclusions, sure, but they’re hiring you to impart your flair and distinct approach onto their interiors.
Become an SEO expert
Social media is a great promotional tool. However, those serious about hiring an interior designer are not going to begin their search on Instagram or Pinterest. They will head to Google and do a search like, ‘interior designer near me. Due to this, search engine optimization (SEO) needs to be a priority for your website. By targeting the right local keywords and search terms, your site will appear higher up in search rankings when people begin their journey to find an interior designer.