6 Must-See Examples of Content Marketing (And How You Can Do It Too)
Did you know that content marketing revenue has risen by over 16 percent in the last year? These double-digit increases show that companies are investing in organic growth over paid advertising. If you’re not keeping up with this trend then you risk falling behind.
Don’t worry if you’re not sure where to get started because we’ve got the top examples of content marketing for you. Keep reading to see the best content marketing ideas to grow your business today.
1. Write Amazing Blog Content
Every content marketing strategy must begin with written content. The search engines can only crawl long-form articles so if you want to rank in the SERPs you need to create blog articles. And the best content you can create answers your audience’s questions and solves their problems.
Take the time to talk with your ideal audience and find out their pain points so you can solve them with your content. When you consistently create content then both the search engines and your audience will begin to see you as an authority in your industry. Consistently publishing is key to growing your business and implementing your digital content marketing strategy.
You can keep up with your publishing schedule by using content creators for hire. This will allow you to focus on your business and ensure that you’re creating great content consistently.
2. Engage With Your Audience on Social Media
The second of our content marketing examples is to use social media. Today’s consumers are online every day and access their social media profiles multiple times throughout their day on their phones.
To connect with your audience you too need to be on social media. Don’t try to start out on all of them, start small and grow as you grow your business.
3. Continue the Relationship Over Email
As a content marketer, you can’t afford to ignore email marketing. Despite many people decrying this method of marketing as dead, email still has an average ROI of 4,400 percent year over year.
You can’t afford to neglect this example of content marketing as you grow your business. When people visit your website drive them to download gated content in exchange for their email address so you can continue the relationship over email.
4. Capitalize on Video Content
Video content is key to reaching your audience these days. People don’t always have time to read your blog articles, but they will watch your video. So be sure to create amazing video content that is useful and valuable for your audience.
5. Educate With Ebooks
One key aim of content marketing is education. And using e-books is a great way to educate your audience on topics they’re interested in.
To successfully use this example you need to know your audience and what topics they need more information on. When you do this right you’ll see an increase in conversions and grow your leads every day.
6. Share the Love With UGC
User-generated content is a great way to get your audience involved in your marketing plan. It also increases engagement with your followers which will cause you to rank in the various social media algorithms.
People don’t want to buy from large corporations that are distant and inaccessible. Customers today want to work with companies they can build a relationship with and trust. If you want to grow your business, capitalize on this trend by sharing UGC on your profiles.
Use These Great Examples of Content Marketing to Build a Successful Strategy
As you can see these examples of content marketing aren’t difficult but you need a strategy to implement them well. Take the time to map out your strategy and begin growing your business with online marketing today.
For more great information on this and other topics, check out the rest of our blog.